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Dunkin’ Donuts is piloting a new “next-generation concept store” in Quincy, MA where it will test multiple new offerings related to ordering, payment, signage and branding, and more, before choosing whether or not to roll them out broadly, according toCNBC.
One of these offerings will be a specialized drive-thru lane for order-ahead customers that merges directly to the pickup window, allowing them to get their food and beverages more quickly, according toBoston.com. The firm will also implement digital ordering kiosks in the future.
The play could help Dunkin’ improve its rewards engagement and digital performance.
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- Dunkin’s mobile performance is lagging.
- Incentives could help.
Dan Van Dyke, senior research analyst for BI Intelligence, Business Insider's premium research service has written a detailed report that explores the digital payments ecosystem today, its growth drivers, and where the industry is headed. The report also: